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Playlist Transcript • 12 Tracks • Nov 2021

How you can use audvice for more effective ... 👋🏼

Play me 👋🏼

So this is a playlist we recorded and structured in our team's audio library in audvice. And from there we just created a public web link to also share it with you guys - right here on our website. But of course we also share it with our investors or our customers. And this is actually what audvice is all about. It's the most effective way for your company to share information with voice. No matter if it's with your team internally, your partners or your customers. In this playlist, we are going to share some examples with you on how you can use audvice.

Remote & Hybrid Teams

Audvice is a tool that is super effective when being integrated in remote or hybrid teams. On reason for that is that building personal relationships is super important to foster a positive work enviroment. But office small talk isn't that common when you are not sitting in an office together. That's why we at audvice started "About me" playlists. Now, whenever someone new is joining the team we ask them to record a short playlist to introduce themselves. In these playlists we answer questions track by track. Some of them are more targeted towards our working habits but some are also more personal like "What's your nickname and where did you get it from?". These playlists help us to make personal connections without stealing to much productive work time.

Employee Onboardings

Getting new hires up to speed is super important. The perfect on boarding helps them to get to know the team, the company and the processes behind it so that they can be productive as soon as possible. If your company is rapidly growing, you don't want to sit in hours of meetings to repeat the same over and over again for every new hire, you want a scalable onboarding process, but you also want to make it as personal as possible with audvice. Everyone in your team can easily create onboarding playlists. You only have to say it once, but you still give new hires the chance to repeat it at any time. So for example, HR could be walking them through their first day in a playlist, or one of their new colleagues could be talking about processes and workflows within their team. And this way the new hires get the information directly from the people they're working with.

Software Onboardings

Making new hires familiar with internal processes, their team or walking them through their first day is one part of the onboarding ... but of course, once they're all settled in, they also need to get familiar with the tools and the software you're using within your company. This is actually what Mary, an onboarding specialist uses audvice for. She records a playlist for every company wide tool, that walks new hires through using it. If it's a software for specialists, she simply asks one of her colleagues to record the playlist on it. Using voice for software onboardings allows the listener to be guided while going through the steps on their own - instead of watching a video, than doing it themselves, then going back to the video, trying it again ... you get the point. And of course, this format also gives you the option to provide more context in the workflows behind certain steps.

Sales Reporting

So when you have a sales conversation, it's of course important to keep an exact documentation of what has been said that will help your colleagues and your supervisors to get a better picture of what's happening. And it will also help you to continue with that potential client where you left off in the next call. Writing it down will take quite some time and it will never provide the context your colleagues will need in order to know what's happening. So with advice you document by recording ideally right after the call. When your memory is still fresh, you record a track on how you got to the meeting and who were the people involved, maybe even sharing a few details on their backgrounds and their position in the company. You might want to add a track on how you structured the conversation, what points you highlighted and what worked well and what did not. So that also your colleagues can benefit from your learnings. You might want to add a track on the product, like what features the customer or potential customer was most excited about. And what kind of features they would like to see next, which provides really great insights for your product team. And you might also want to share a track on pricing if that discussion came up yet and how the potential client reacted to your pricing offer. You share all of these tracks in a structure playlist with your team and before the next meeting you can listen back to it and you will be perfectly prepared. If you have more meetings with this potential client, you can just add tracks at any time afterwards, and this will help you to give consistent updates on the progress and share it with your team.

Customer Calls

It is really important to keep records of where you are with your clients and making sure that this information is structured and available for the people you work with because most likely you won't be always taken care of the same customers, but maybe some of your colleagues will take over or the other way around. And when that happens audvice is the perfect tool to simplify this handover. Also, keeping customer insights transparent is a huge benefit for your product team as they receive direct feedback from the people using your product the most. So for example, I, as head of customer success at audvice, create a playlist for every new client I work with and simply add tracks to it whenever there is an update or a meeting to be documented, I don't record the actual meeting but a short recap right after the conversation while my memory is still fresh. And I try to highlight features of the product our clients find the most useful and also where to see room for improvement. And then I share these playlists in our team's audio library and these hands on client insights help our product team to continuously improve the app and work on features that will further enhance the user experience. And also our team members working in sales and customer success benefit from these playlists as they are always up to date and perfectly briefed before they take over a client.

Follow-ups

Ghosting does not only happen on dating apps but also at work. So the question is how can we make sure that our follow-up gets the attention we need next to all the other mails that end up in our potential clients or customers or supervisors inbox? Little hint ... by using your voice. Let me give you an example. I just had an upcoming meeting with a potential client that kept being postponed and postponed for ... I think three times on short notice. And in this call I was actually going to make an offer and was planning to close the deal. Which is quite hard when the call never happens. But if you want to talk numbers, you rather talk and not only send over an offer without any context. So I recorded a playlist in which I pitched the offer and in which I could focus on the value our solution provides to this specific customer and I sent that playlist together with the offer and what can I say? It worked, because two days later the call finally happened. It only took 20 minutes and the deal was closed.

Coachings

Coaching across different teams and professions is super important because it exposes all of your employees to a wide range of workplace skills and it strengthens their leadership skills as they're teaching others. But also being taught. You can take Lisa as an example, she's in charge of global sales enablement at one of her customers and she introduced audvice to make peer-to-peer learning easier for her colleagues. In their, she could easily get the most experienced sales managers to record some tips and tricks for selling their super diverse portfolio as it just didn't take them that much time anymore. They also use audvice for the new sales hires to perfect their sales pitches as they record them in playlists and then share them with peers and supervisors in order to get quick feedback and to improve their performance much faster. Oh, and I just thought of another example which is the expertise playlist series that we started within our own team. When you join audvice, you have to record a playlist about something you really know a lot about. For example, me when I joined I recorded one on email campaigning and yeah, I've really enjoyed sharing my expert knowledge from the beginning on and the feedback that I got from my colleagues made me feel super welcomed and appreciated.

Employer Branding

Job postings is also something we use audvice for. If you want to acquire the best talent, you really need to stick out from all the other job postings and employers that are out there and you need to deliver something that really shows how unique your team and your company is. That's probably going to be hard with just text. So with audvice, we add personal flavor to our job postings by simply adding a playlist where in a few tracks, we talk about the position that is open, about our team, about our company, but more importantly about the people you will directly maybe report to or you will end up working together with and we even get them to the mic. So before the first job interview actually happens, the applicant already gets feeling on how the people in this team tick and how they are like.

Briefings

Everyone knows that pre-briefings are crucial to set goals and prevent misunderstandings during the meeting. And also to set the right tone before you enter a meeting. So clearly establishing the agenda and defining the points and goals you need to accomplish, enhances the chance that the meeting would actually be successful. Let's take Mark, the chief marketing officer in a large european enterprise as an example. Now, every month the marketing department holds a strategy session and in these sessions the heads of the sub-departments, they get together to collect and compare data and also to set goals for the next month. And before these meetings, Mark records a pre-briefing with audvice where he starts with an intro track and he talks about the objectives of the meeting and the expected contribution of all department heads. And then he pursues to share this playlist and he asks the other participants to add their own project updates as an additional track. That means all of the department heads can listen to these updates prior to the meeting, which then allows them to get a good overview beforehand and jump into discussion right away when the meeting is actually happening. This also makes preparing for a meeting more collaborative as they can like tracks or comment on them and also see who listen to the tracks they shared themselves. Therefore, everyone will be probably prepared for the meeting and the time that they have can be used most efficiently.

Standups

Let's be honest here, how often is setting up a meeting actually just coordinating our schedules when then in fact, in these meetings we just update each other for way too long to only have a few minutes left for valuable discussions. Now, I think we can all agree that that's not very efficient. Which is why in our team we do things differently. We use audvice to update and brief each other when it's actually needed. And we do that by recording and structuring our updates in playlists either instead of a meeting or before a meeting. Yeah. And what can I say? Our team loves it, because we have fewer meetings and then in the meetings that we do have, you see no bored faces at all. But instead we can all partake in interactive conversations and that's how we get more done but still make sure that everyone is well on track and knows what's going on.

Internal Podcasting

It's all about storytelling, we hear it in every department - doesn't matter if it's marketing or if it's for internal purposes. Storytelling in organizations helps to build trust and to support shared purpose. It helps to define and reinforce company or corporate values and it allows us to build strong employee brands and of course it helps to establish an emotional connection between your employees and your organization. And this is also what one of our clients had planned. They wanted to interview employees to speak up and share their thoughts on their internal values and the mission of the company. And they initially started this project with short video clips, but soon realized that it's not very feasible because a lot of their employees were camera shy or too busy to spend two hours or more on this. And the few videos they actually got did take a lot of time and they were all different in quality, which made it hard to kind of convey a consistent format. So this is when they turned to audvice which was actually a game changer for them, it was much easier to get people to participate when doing voice only. So they gave their employees a few questions that they could record and add easily themselves in audvice and ended up with a playlist that everyone was really happy with in very little time. And not only did they share the playlist in their audio library, but they also embedded it in their internet getting loads of positive feedback from employees across all departments. So that they actually decided to make this a regular series.

Team Culture

Last but not least, let's talk about team culture. One thing that's very important here is building off-topic communities that aren't necessarily bound to only work related know-how. With them the aim is to get every person in your team or company involved and to contribute to a certain topic. This is a fun way to take a break from your daily working routine and fosters a positive team culture. We were actually inspired to build these off-topic communities by one of our own clients who started a netflix recommendation playlist and it didn't take long for us to create one ourselves and we have been loving it ever since. Another creative idea that might inspire you comes from the CEO of one of our clients, Andy and for their remote christmas party. He wanted all of his employees to record a part of the song "Last Christmas" as a collaborative playlist. It seems that they were all quite entertained when they listen to that and I can only speak for myself, but I would love to hear my colleague sing, which is why I'm definitely going to suggest doing that for our own christmas party this year.