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How to start an internal company news podcast

When you think about transforming your company's internal communication, envision a platform that’s both engaging and informative—an internal company news podcast. This innovative medium is more than just a channel for sharing news; it's a dynamic space where the culture, achievements, and updates of your company are brought to life through audio storytelling.

Listen to this podcast here, or simply keep reading:

Why start an internal company news podcast?

An internal company news podcast is more than just a modern twist on corporate communication; it's a strategic solution to several persistent organizational challenges. By integrating this powerful medium into your internal communication plan, you can address and alleviate common issues that hinder workplace harmony and productivity:

Reach Frontline Workers: Podcasts provide frontline employees with easy access to crucial updates, ensuring they stay connected and well-informed, enhancing their engagement and sense of inclusion.

Cutting Through Information Overload: Employees today are bombarded with information from multiple sources, leading to overload and often, disengagement. Podcasts can condense important information into digestible, engaging episodes that employees can look forward to. By prioritizing clarity and engagement, the podcast becomes a refreshing alternative to lengthy emails or documents.

Connect Across Departments: Bridge departmental divides with a podcast that shares insights and successes from all corners of the organization, promoting unity and collaborative spirit.

Engage Remotely: Ensure remote and hybrid employees remain engaged and connected to the company's core, delivering consistent and inclusive updates through podcast episodes.

Fostering a Culture of Recognition: Recognizing employees' achievements and milestones is crucial for morale and motivation. Regular podcast segments dedicated to celebrating these accomplishments can have a significant impact. They not only highlight individual and team successes but also reinforce the values and behaviors that the organization wants to promote.

Keeping Pace with Change: Organizations are constantly evolving, and keeping everyone aligned with the latest changes, strategies, and initiatives is crucial. A podcast can provide regular updates and deep dives into strategic decisions, ensuring that all employees understand and are aligned with the company's direction and vision.

Who benefits from an internal company news podcast?

Identifying and understanding the target audience is crucial for tailoring the content and tone of your internal company news podcast. This strategic approach ensures that the podcast resonates with its listeners, fostering a deeper connection with the content and, by extension, the organization.

Inclusive of All Employees: The primary audience for your podcast is, without a doubt, your entire workforce. Whether they're in the office, working remotely, or frequently on the move, the podcast should cater to their diverse needs and preferences. It's a tool designed to unify the team, providing everyone with the same information and updates, regardless of their department, seniority, or location.

New Hires: New employees can benefit significantly from the podcast. It serves as an immersive tool for onboarding, offering them a crash course in the company’s culture, ongoing projects, and key personnel. This can accelerate their acclimatization and integration into the team, making them feel included and informed from day one.

Leadership and Management: While the podcast is an excellent tool for reaching all staff members, it's also invaluable for leadership and management. It keeps them updated on different departments' initiatives and successes and offers a platform to share strategic messages, reinforcing transparency and alignment within the company hierarchy.

company news podcast frontline worker

How to structure an internal company news podcast?

A consistent and engaging episode structure is key to maintaining listener interest and ensuring the podcast effectively communicates the intended messages. Each episode can be thoughtfully segmented to cover various aspects of the company, providing a comprehensive yet captivating listening experience. Here's an example of how your internal company news podcast can look like:

1. Opening Segment (Duration: 1-2 minutes)

  • Introduction: Start with a catchy, consistent opening that welcomes listeners to the episode, sets a positive tone, and briefly mentions the company’s core values or mission statement.

  • Episode Overview: Provide a succinct preview of what’s in store, highlighting the key topics or special guests featured in the episode.

2. Company News Update (Duration: 3-5 minutes)

  • Latest Updates: Share the most recent company-wide news, such as organizational changes, upcoming projects, or major achievements.

  • Behind-the-Scenes: Offer insights or stories behind recent successes, giving employees a sense of involvement in the company’s journey.

3. In-Depth Focus (Duration: 5-7 minutes)

  • Featured Department/Project: Rotate focus each episode, diving deep into a specific department’s projects, achievements, or challenges, providing a platform for various teams to showcase their work.

  • Interview Segment: Include a brief interview with a team member or leader from the featured department, discussing recent successes, learning experiences, or upcoming initiatives.

4. Leadership Corner (Duration: 3-5 minutes)

  • Executive Message: Have a segment dedicated to executive insights, where a member of the leadership team shares strategic directions, industry perspectives, or motivational messages.

  • Q&A Session: Occasionally include a Q&A portion where leaders answer pre-submitted questions from employees, enhancing transparency and connection.

5. Employee Spotlight (Duration: 3-4 minutes)

  • Recognitions: Celebrate employee milestones, achievements, or shout-outs, fostering a culture of recognition and appreciation.

  • Success Stories: Share inspiring stories or testimonials from employees, highlighting their contributions and the impact of their work on the company.

6. Upcoming Events and Opportunities (Duration: 2-3 minutes)

  • Look Ahead: Briefly outline upcoming events, training sessions, or other opportunities for employee involvement, ensuring everyone is aware of and can participate in future company activities.

  • Calls to Action: Encourage participation in upcoming surveys, feedback sessions, or company-wide initiatives, emphasizing the importance of every employee’s voice and engagement.

7. Closing Notes (Duration: 1-2 minutes)

  • Recap: Summarize the key points discussed in the episode, reinforcing any important dates or action items.

  • Feedback Invitation: Close with an invitation for feedback, suggestions for future episodes, or ways employees can contribute to the podcast, emphasizing its role as a community-driven platform.

8. Outro (Duration: 30 seconds)

  • Sign-Off: End with a consistent sign-off message that reflects the company’s culture, encourages ongoing engagement, and leaves listeners with a positive impression.

frontline worker store company news podcast

How to launch an internal company news podcast?

Step 1: Provide a teaser

Create FOMO by teasing your listeners with a catchy quote or an exciting sneak preview of what they are going to hear in your podcast. Creating effective teasers is about sparking curiosity and building anticipation. A well-crafted teaser not only promotes the upcoming episode but also enhances the overall listener engagement with your podcast series, turning each episode release into an eagerly awaited event within your company.

Here are several examples of what your teasers could look like:

Catchy Quote Teaser

"Tune in to our next episode where our CEO reveals the secret project that's going to change the way we work. 'This is not just a step forward; it's a giant leap for our company's future,' says our CEO. Don't miss out on being part of our next big thing!"

Exciting Sneak Preview

"Get an exclusive sneak peek into our groundbreaking initiative in the next podcast episode. Hear firsthand from the team behind the innovation, and discover why this is the buzz everyone will be talking about. Be the first to know and stay ahead of the curve!"

Mystery Teaser

"Something big is coming, and you'll want to be the first in the know. Our next episode drops clues about a major announcement that will transform our workspace. Listen closely, join the dots, and guess what’s on the horizon. Intrigued? We thought so!"

Behind-the-Scenes Glimpse

"Ever wondered what goes into making our products a success? The next episode takes you behind the scenes with our product development team, sharing insights and stories never told before. It’s a backstage pass you won’t want to miss!"

Inspirational Story Tease

"Prepare to be inspired by a story of resilience and innovation in our upcoming podcast episode. Discover how one team turned challenges into triumphs, setting new standards for excellence. Their story could be the motivation you need!"

Upcoming Event Highlight

"Mark your calendars! Our next podcast episode dives into the much-anticipated annual conference, giving you the lowdown on what to expect, speaker sneak peeks, and how to make the most of the event. It’s your all-access pass to insider info!"

Special Guest Feature

"Join us in the next episode where we sit down with a surprise industry leader who’s shaping the future of our field. Their insights and foresights are something every team member should hear. Tune in and be enlightened!"

Step 2: Sharing on multiple channels

Launching your internal podcast effectively means sharing it across all the right channels. With Audvice, you can easily share your private podcast on any internal channels:

  • Internal Communications: Incorporate your teasers together with an unlisted private podcast link in your internal newsletters or directly embed your private podcast in your intranet.

  • Social Collaboration Platforms: Post them on your company’s social platforms such as Slack channels, MS Teams, or Webex.

  • Personal Touch: Have team managers or department heads share these teasers in team meetings or direct emails to add a personal encouragement to tune in.

Step 3: Create a collection of all company news podcasts

If you're planning to release a series of episodes, it's a good idea to organize them thoughtfully. Consider creating a dedicated podcast collection page on Audvice, specifically for your internal company news, featuring all your crucial episodes. This collection can be a central hub for employees to access the latest updates, interviews, and insights. You can share the link to this collection with all employees or integrate the whole page into your internal tools, ensuring that the podcast content is organized, easy to find, and accessible for everyone.

Transitioning your internal communications to a podcast format offers a contemporary twist on traditional company updates. It provides your team with a flexible, engaging, and impactful way to stay informed about company news, developments, and employee insights. By converting your company news into a podcast series, you're not just adapting to modern communication trends; you're enhancing the way your organization connects and shares important information. Embark on this transformative journey today and tune into a new chapter of internal communication excellence.


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